Resume

linkedin.com/in/etiennemlepine | lepineorama@gmail.com | (303) 588-4960

Print/Digital Communications Specialist

Content Strategy / Editing / Marketing Copy

  • 16+ years of experience writing, copy editing and designing both news and advertising print and online content.
  • Currently responsible for writing social media posts and editing newsletters about employee benefits for Fortune 1000 clients.
  • On the presentation desk, often simultaneously designed and edited up to 7 sections of the Austin American-Statesman, each with different standards and deadlines.
  • Familiar with news trends and stories from the retail, commerce, mobile, technology and advertising sectors.
  • Ability to find the story and report it in concise headlines and compelling copy.
  • One of the first employees selected to work in the B2C Advertorial Department at the Statesman. Learned to easily convert advertising copy into PR, articles, blogs and bylined work.

Core Competencies

Marketing copy Headline writing Print layout and design
Blog posts Social media posts White papers
Converting advertising to editorial Sales presentations Bylined articles
Cross-functional teamwork Associated Press style Working with designers
Managing editorial calendars Microsoft Office suite Google Drive

Professional Experience

MARKETING COMMUNICATION EDITOR

Beneplace Inc., Austin, TX 2013-present
Voluntary benefits management company with 100-plus Fortune 1000 clients

  • Organize, create and edit content for 120 monthly newsletters, plus 60 additional quarterly newsletters.
  • Collaborates with Vendor Managers to strategize content and scheduling.
  • Writes blog and social media posts for Twitter and Facebook for corporate clients communicating benefit details to their staff. Content choices are up to me.
  • Edits and revises sales collateral and white papers provided by management.
  • Creates bylined articles for management, sales staff and clients.
  • Received “Benebob” award (employee of the quarter) after nomination by co-workers for quick response time and high-quality writing and editing.

DIGITAL PRESENTATION EDITOR

Austin American-Statesman Advertising / http://www.statesman.com, Austin, TX 2012-2013
120,000-circulation daily newspaper and website with 4.4 million unique views monthly

  • Selected to be part of a five-person team to prototype, design and produce advertorial/native content – advertising that appears to be editorial.
  • Boosted publication’s revenues by generating new advertising sales with auto dealerships and homebuilders.
  • Converted advertising copy into social media posts for advertisers on Statesman’s Twitter, Facebook and Google+ accounts.

PAGE DESIGNER / COPY EDITOR / DIGITAL CONTENT PRODUCER

Austin American-Statesman Newsroom, Austin, TX 2006-2012

  • Produced front-page section (usually 8-12 pages), editing copy, writing headlines and photo captions, and sourcing graphics and photos for stories.
  • Collaborated with editors on content issues and coordinated with Graphics, Photo, Sports, Metro, Web and Wire Desks on the appropriate presentation of the day’s news.
  • Responsible for up to 7 sections during one 8-hour shift with tight and varied deadlines.
  • Oversaw night production of news sections as slot editor, supervising 8-10 editors and designers.
  • Filmed and encoded video content for Web use.
  • Selected and edited daily news content for Web use.
  • Proposed Statesman crafting blog. Took ownership of producing banner design and blog content.
  • Consistently increased workload as the newspaper staff was reduced during production desk consolidation.

PAGE DESIGNER / COPY EDITOR / DIGITAL CONTENT PRODUCER

Daily Camera / dailycamera.com, Boulder, CO 1998-2006
26,000 Circulation Daily Newspaper serving Boulder, CO

  • Started as an Intern and promoted to Copy Editor and Page Designer.
  • Produced multiple newspaper sections with tight deadlines.
  • Coordinated presentation of content working with the Web Desk.
  • Collaborated with Photo Desk on shoots for features sections.
  • Wrote by-lined book reviews and fitness articles.
  • Produced content for print and Web.
  • Employee of the Month, October 2005, for role mentoring high school journalism class.

Freelance / Contract

WEB / PRINT EDITOR

Austin Film Festival, Austin, TX 2012

BOOK EDITOR

Four Moons Press, 2012-present

Skills & Technology

Content Management WordPress Medley Escenic
  Vignette Fast Forward TeamSite Pantheon Builder
Blogging Platforms Blogger WordPress Movable Type
Adobe Photoshop InDesign Acrobat
  Dreamweaver Illustrator
Microsoft Office Suite Outlook Word Excel
  PowerPoint
Document Storage Google Drive Dropbox

Education

Bachelor of Science, Journalism, University of Colorado, Boulder, CO, 1999

Online Coursework

UX – User Experience Responsive Web Design Python Typography
HTML 5 CSS Online Marketing

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